Nick Carroll is a digital marketer who created this blog to help others new to the search engine optimization (SEO), marketing or web data analysis (analytics), and/or the general marketing world.

Often when a new concept is explained in the marketing world the person explaining a concept will use many technical terms such as SEO, PPC, ROI, Bounce rate, and other words that would lead to a lot more questions than answers.

This Blog aims to explain marketing from a very basic level. There will be a minimum amount of Jargon and a maximum amount of in depth explanation. Technical words and Jargon will be explained, but in a way, that eases someone into the concept and results in a thorough and well-rounded idea of a blog post discussion.

In short, the blog posts on this site should

• Help readers develop a deeper understanding of a concept.
• Completely explain how to do something in the case of a how to post.
• Reduce confusion